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What does a Marketing Assistant do?

Marketing assistants work directly with a marketing or promotional manager in determining the demand for services and products offered by the employer and its competitors. A marketing assistant helps in the development of pricing and sales strategies in order to seize the greatest market share for an employer. You could be on the front lines, effectively presenting and providing the company's products to new and existing customers. New market trends and customer desires are monitored to assist in strategy development and the introduction of additional services and products.

The marketing assistant wears many shoes, depending on the ever-changing needs of the employer. You may be involved in sales, public relations, planning, research, and advertising activities. The job may call for long hours, week-end work, and travel. The job of marketing assistant calls for an aggressive and competent approach to competing in a high-pressure business environment.

Industries with the highest levels of employment for marketing assistants

Marketing assistants are found throughout several industries. The majority of assistant positions are found in firms involved with promotional advertising, public relations, marketing and sales.

The most common industries employing marketing assistants include management companies, computer system design and services firms, consulting services, and insurance carriers. The following are some of the highest paying positions for marketing assistants aspiring to supervisory positions:
  • Financial investment activities
  • Commodities and securities exchanges
  • Motion picture and video industries
  • Gas and oil extraction
  • Natural gas pipeline transportation
The states with the highest numbers of employed marketing assistants, marketing managers, and related occupations include California, Connecticut, Delaware, Massachusetts, and New Hampshire. The best paying states include California, Delaware, New Jersey, New York, and Virginia.

According to the Bureau of Labor Statistics, marketing manager positions should increase from 7 to 13 percent. Most of these positions are filled from within an existing workforce, creating entry-level positions to help you get your foot in the door.

Educational prerequisites for a marketing assistant position

Employers look for entry-level candidates that possess a bachelor's or master's degree in business administration or a related field. Promotions, sales, and marketing positions usually require a bachelor's or master's degree in business administration with a marketing emphasis. Relevant classwork that prepares graduates for a career in marketing includes economics, accounting, business law, management, finance, statistics, and mathematics.

The combination of a college degree and practical experience sets a candidate for a marketing assistant position above other applicants. Jobs in this career path are popular and obtaining employment is a highly competitive process.

Personal characteristics that employers look for in new assistants and those who aspire to supervisory positions include a willingness to work long hours, the ability to exercise creativity and insightfulness, and possession of strong computer skills.

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